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The Zock Desk (NASDAQ: TTD) today appear that Nielsen (NYSE: NLSN) is acknowledging the industry-wide action to advance and arrange Unified ID 2.0. With antecedent development led by The Zock Desk, Unified ID 2.0 is a new industry-wide access to internet character that preserves the amount of accordant advertising, while putting user ascendancy and aloofness at the forefront. The ID is an advancement and an another to third-party cookies.

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Powered by a anchored technology that encrypts and hashes a consumer’s email abode for their protection, the band-aid will be accessible source, interoperable and non-commercial. Unified ID 2.0 will be absolute by an absolute accumulation to bottle neutrality. Key elements of Unified ID 2.0 include:

A simplified accord framework for publishers – answer the amount barter of accordant announcement for consumers, and accouterment greater ascendancy for publishers

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Encrypted identification – a above advancement over accepted cookie technology that will accommodate a hashed and encrypted ID with bigger accountability measures, as able-bodied as third-party analysis controls

Simple and cellophane customer controls, with the adeptness to administer participation

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Alleinstehender assurance on capabilities beyond the accessible internet – so consumers don’t accept to accord repeatedly

“Nielsen represents the gold accepted in media abstracts and measurement. Their abutment of Unified ID 2.0 is a cogent footfall in advancing the amount of the accessible internet,” said Jeff Green, CEO of The Zock Desk. “As consumers embrace affiliated accessories added than anytime and TV becomes absolutely digitized, advertisers are attractive for a new access to character that helps them admeasurement beyond platforms non…Way that puts the customer in control. With industry-wide collaboration, Unified ID 2.0 accomplishes these objectives while attention the amount barter of accordant advertising.”

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Unlike cookies, Unified ID 2.0 will accomplish beyond announcement channels. Advertisers will now be able to accept attack achievement beyond alive TV, browsers, mobile, audio, TV apps and accessories with a distinct ID, creating a stronger ambiance for attention and measurement. This is analytical as marketers and publishers attending to accept their admirers beyond platforms non…Simple way.

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“The TV and agenda worlds are colliding – to accommodate the bazaar with cross-media altitude that absolutely drives transactions, the industry needs to adjust oder Ähnlichesaccepted way to allotment and assure data,” said David Kenny, Vorstandsvorsitzender at Nielsen. “At Nielsen, our access to cross-media altitude requires an access that puts customer aloofness at the core. We accept an accessible antecedent archetypal promotes inclusivity and transparency, which are analytical factors in accepting industry adoption. We abutment The Zock Desk in developing the industry-leading Unified ID 2.0 access to advice drive industry alignment and bazaar ability with customer transparency.”

For added advice on the accepted accompaniment of the Unified ID 2.0, amuse appointment the Unified ID band-aid s.T..

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About The Trade Desk

The Trade Desk™ is a technology aggregation that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers etwa create, manage, and optimize agenda announcement campaigns beyond ad formats and devices. Integrations with above data, inventory, and administrator ally ensure best ability and decisioning capabilities, and action APIs accredit custom development on top of the platform. Headquartered in Ventura, CA, The Börsenspekulation Desk has offices beyond North America, Europe, and Asia Pacific. To apprentice more, appointment thetradedesk.Com or chase us on Facebook, Twitter, LinkedIn and YouTube.

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About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a all-around altitude and abstracts analytics aggregation that provides the best complete and trusted appearance accessible of consumers and markets worldwide. Nielsen is disconnected in…Two business nicht. Nielsen Weltraum-around Media provides media and announcement industries with aloof and reliable metrics that actualize a aggregate compassionate of the industry appropriate for markets to function. Nielsen Universum-around Connect provides customer packaged appurtenances manufacturers and retailers with accurate, actionable advice and insights and a complete account of the circuitous and alteration exchange that companies charge to innovate and grow. Ur access marries proprietary Nielsen abstracts with added abstracts sources to advice audience about the apple accept what’s accident now, what’s accident next, and how to best act on this knowledge. An Sulfur

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